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Business of Influence
Prep Work
Course Objectives and Curriculum (4:23)
Module one: Finding your style
Brainstorming your style (7:07)
Create your visual mood-board (10:36)
Find your visual style through different filters (5:29)
Standing out on the Gram (8:30)
Recap: finding your style (0:51)
Module two: Styling, equipment and composition
Photography Toolkit for Beginners
How to use light for your photos (8:58)
Composition 101 (16:47)
Q&A: 5 Ways to Ace Flat Lays with Club Backdrop (30:54)
Working with your Camera VS your Phone (10:58)
Working with your phone (12:57)
Recap: styling and composition (1:44)
Module three: Food photography
Make your food pop (with props) (4:52)
Colour Theory (12:02)
Food Styling Basics (5:23)
Step-by-step food photography (4:36)
Working with brands (11:02)
Recap: food photography (1:28)
Module four: Lifestyle and product photography
Visual storytelling (7:08)
Taking selfies and working with people (11:07)
Working with seasons (12:23)
Product photography (10:35)
Step-by-step lifestyle shoot (6:07)
Case study: Portrait photography with Anna Rachel (21:54)
Recap: lifestyle photography (1:45)
Module five: Introduction to video and stop motion
How to find your video style (17:16)
Step-by-step stop motion video (7:00)
Editing a stop-motion video (6:38)
Recording your first recipe video (3:21)
Edit your first recipe video (14:16)
Recap: introduction to video (1:43)
Module six: Editing your photos
Best editing apps and softwares to enhance your photography
Step up with Lightroom (15:51)
Applying and editing filters with Lightroom (11:22)
How to edit food photography (24:22)
Editing with your phone (6:11)
Recap: editing your photos (1:35)
Module seven: monetising your content
Portfolio ideas and content types (7:09)
Portfolio and case studies template
Pricing & Ambassadorships (10:48)
Q&A: expenses and profits for creatives with an accountant (57:25)
Negotiation and pitching (4:06)
Communication etiquette (5:29)
Recap: monetising your content (1:41)
Module eight: running partnerships
Getting started with a campaign (6:30)
How to read agreements and contract (7:55)
How to present results (5:29)
ASA and CAP masterclass (20:25)
Repurposing content (4:17)
Q&A: how to legally protect your brand (30:19)
Recap: running partnerships (1:30)
Taking selfies and working with people
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