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Digital Product Launchpad
Prep Work
Course Objectives and Curriculum (3:44)
Module one: about digital products
Refining your product (11:17)
Understanding the market (13:05)
How to validate your idea (12:58)
How to price your digital product (10:14)
Recap: about digital products (1:56)
Module two: digital courses
Course platforms & delivery systems (12:58)
Understanding course structure (10:20)
Course content breakdown (6:13)
Q&A: Create your First Course
Recap: digital courses (3:08)
Module three: online programs
Structure your program (5:46)
Creating content for engaging calls (6:38)
Providing feedback (5:59)
Recap: online programs (2:23)
Overview: digital courses & online programs on Teachable (14:15)
Module four: online memberships
Membership structure (8:19)
Your membership journey (8:39)
Onboarding process (3:22)
Overview: online memberships on Mighty Networks (6:27)
Expert Q&A: Key steps to create an engaged community (34:49)
Recap: online memberships (1:17)
Module five: how to grow you list
Grow your list with lead magnets (14:35)
Attracting leads with landing pages (9:14)
Bonus: landing pages examples (9:09)
Bonus: ConvertKit 101 (10:35)
Create effective welcome series (7:14)
Recap: how to grow your list (2:28)
Module six: your digital launch strategy
The 8-week launch strategy (7:26)
Your launch story (6:55)
Your launch timeline (7:34)
Recap: your digital launch strategy (1:23)
Module seven: webinars and sales pages
Workshops & Webinars (10:11)
Host an unforgettable online event (8:26)
Sales pages for your products (8:20)
Recap: webinars and sales pages (2:26)
Module eight: going evergreen
Turning a product evergreen (5:04)
Understanding sales funnels (5:25)
Your own funnel strategy (13:35)
Recap: evergreen funnels (2:14)
Expert Q&A: How to create urgency when going evergreen (23:40)
Bonus Suite: Case Studies
Q&A: How to Self-Publish on Amazon with Dave Chesson (18:40)
Q&A: Building better communities with Nena Foster (25:32)
Q&A: How to research the market before launching a new product (27:41)
Expert Q&A: Key steps to create an engaged community
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