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Social Media & Content Marketing Bible
Prep Work
Course Objectives and Journey (6:59)
Module one: setting meaningful goals
Refining audience personas (17:33)
Optimise your social based on your audience (10:04)
Find your content goals (8:39)
Recap: How to set better goals (4:06)
Module two: the recipe for better content
How to find the right topics (6:42)
The art of creating irresistible hooks (10:32)
Tutorial: How to use Headline analyzers (2:06)
Craft better stories (11:37)
The power of calls to action (9:19)
Recap: The recipe for better content (3:52)
Module three: optimise your backlog
One post, multiple ways (11:15)
Generate more content ideas (6:12)
Master the art of engagement (13:12)
Recap: Creating a content backlog (3:26)
Module four: master consistency
Yearly and monthly calendars (10:54)
Scheduling content for your calendar (10:13)
Collaborate with others (8:30)
Tutorial: Buffer Scheduling for Beginners (5:37)
Tutorial: Tailwind Scheduling for Pinterest & Instagram (8:45)
Recap: Fill your calendar (3:06)
Module five: conversions, funnels and analytics
Marketing funnels for your social (10:20)
Track progress with analytics (7:52)
Marketing funnels in action (9:49)
How to find the right topics
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