Content Mastery

Everything you need to know about mastering your visual content for Instagram and beyond

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The aim of this course is to show you how to improve your content and photography for Instagram and other projects. This course will be comprised of six modules, focusing on how to produce amazing content, as well as incredible case studies, practical lessons and step-by-step tutorials.

This training has been created with our community in mind. It’s for influencers, bloggers and content creators looking to up their insta-game, as well as starting to create content worth paying for.

We’ll share awesome strategies to shake up your gallery and help you focus on what you really want to achieve, as well as creating an engaging portfolio and diversifying your content. From food photography to stop motions, this course covers it all.

We will support you with creating an engaging, popular and profitable brand that represents all that you want it to - we’ll ask you to use your voice, find your style, and get familiar with camera equipment and editing softwares.

Here are a few things you’ll learn:

  • The basics of great photography for the digital world
  • A whole module on food photography
  • A module on shooting products and lifestyle pictures
  • Introduction to video content and stop motion content
  • Our proven process to edit in bulk with Lightroom
  • How to create a portfolio for your content


Your teachers - the HBC team

Take your creative dreams to the next level with the HBC team

Fab Giovanetti - founder of the Health Bloggers Community, as well as business mentor. Fab helped 100s create cohesive brands, find their style and unique voice, as well as creating compelling photography and videos for health and wellness clients via the HBC.

Samantha Couzens - photographer and blogger, she is the queen of food photography and styling. Her work for the HBC team and clients alike is unique, gorgeous and engaging, as well as drool-worthy.

Amy Lanza - the social butterfly at the HBC, Amy has built a highly engaged Instagram account at @nourishing.amy thanks to her photography, captions and her overall style.

Who are we?

Get to know us

What you get:

  • 6 weeks of modules with theory and practical lessons
  • Real and actionable strategies and step-by-step tutorials
  • Weekly practical lessons to keep you moving forwards
  • Lifetime access to our members-only community with over 700 creators like you
  • Lifetime access to the course content and all future updates

Module one: finding your style

This is the bread and butter of content. Your content should be easily recognisable from the first look. We go beyond your photos to truly explore the essence of your brand and your tone of voice.

Module two: styling, equipment and composition

It’s time to have some fun with our styling and composition module. You’ll get some tips and hacks from our team, as well as practical exercises and homework to play with your content.

Module three: food photography

We know how it feels to not get the food photography images you want - practice is key, but that's not all there is to it. Knowing how to create drool-worthy photos is an art, and something you can easily master yourself.

Module four: lifestyle and product photography

More and more creators are looking to experiment with lifestyle and product photography. Every person is different, but there are some simple steps you can take to elevate any product. Trust us, if we can make a toothpaste sexy, you can make anything look dashing.

Module five: introduction to video and stop motion

Videos and stop motion do not have to be hard. The right equipment can make stop motion and Instagram videos easy to produce. We’ll show you how to record your first video recipe as well as how to create a stop motion video with your camera (or phone!)

Module six: editing your photos

Editing can be a blessing (and a curse). Transferring that consistent style and branding into your photos is an essential step to create a cohesive journey for your followers. We’ll talk about filters, Lightroom and other apps to help you edit your content.


Step-by-step tutorials and sessions

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This course is for you if...

  • you want to create engaging content that goes beyond visuals
  • you have been working on your visual portfolio but you still feel stuck
  • you have been looking to upgrade your content on Instagram
  • you are ready to explore new mediums and photography settings
  • you want to spend less time editing each photo manually

Frequently Asked Questions

When does the course start and finish?
The course starts on September 9th and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund (with pre-sells you have 14 days from the date the course opens, September 9th).
What else do I need to complete this course?
We’ll be going through some handy equipment you may want to invest for this course, however, you can use what you already have as well! Apart from that for the lessons on editing, where we’ll be also focusing on Lightroom.
Do I need a DSLR to participate?
No, you can use any type of camera, an iPhone camera or anything else you currently use. Still, you'll get the most out of this course if you have a camera.